Netmutts Privacy Policy

This policy explains the way that we collect, use and protect your data as well as your choices with regard to your data.

We’ve tried to be as clear as we can be and to avoid unnecessary jargon, while including all the relevant information – but please do email us at if anything doesn’t make sense or needs expanding on.

We recognise our duty of care with regards to your data and will always endeavour to do the right thing with the personal data you choose to share with us, including: not compromising your anonymity; protecting your privacy; storing your data securely and giving you control over your own data.

Our mission at Netmutts is to give every dog the best life. We believe that securing your data, preserving your anonymity, protecting your privacy, and giving you control over your data are an important aspect of that mission.

Netmutts is responsible for the processing of personal data obtained through the Site in accordance with the EU General Data Protection Regulation (GDPR) and other applicable laws and regulations.

We store IP address, cookies, your device’s unique ID, page browsing history, ads you’ve viewed and clicked, searches you’ve made on site and approximate location.

If you decide to subscribe to our mailing list you will receive emails about Netmutts. Emails may be personalised according to gender, language, country that you indicate.

If at any time you want to unsubscribe from receiving future emails, you may do so by following the unsubscribe instructions at the bottom of each email.

Complying with the law and best practice around data

The way we store and process data is compliant with the UK 1998 Data Protection Act, the 2018 EU General Data Protection Regulation (GDPR), and other relevant pieces of legislation.

The way that we store and process data is compliant with the following legislation:
UK Data Protection Act 1988 (DPA)
EU Data Protection Directive 1995 (DPD)
EU General Data Protection Regulation 2018 (GDPR)
ePrivacy Directive 2002 (amended 2009)

As well as keeping up-to-date with laws about data, we aim to take sensible decisions based on common sense, listening to users’ views and industry best practices.